Deals Quote by Sonny Bono
“No matter how revolutionary something is, if you keep doing it over and over and over then it does loses it's excitement and it's high dynamics and people get used to ... get used to it like anything else you know um and then it just becomes a normal deal and then it becomes not very interesting at all.”
About This Quote
Source Interview: 1970s TV interview, Sonny Bono, 1975
Repeated exposure dulls novelty, making even groundbreaking things feel ordinary over time.
In simple terms: Repetition makes excitement fade.
Seek fresh perspectives to keep things vibrant.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- artistic trends
- technology launches
- personal hobbies
- media consumption
Key Concepts
Questions to Reflect On
- How can you reinvent something familiar?
- What keeps you excited about routine?
Even groundbreaking ideas can become stale without innovation.