"The social business marketplace is effectively forcing brands……" — Simon Mainwaring
"The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause."
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Simon Mainwaring
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127 Quotes by Simon Mainwaring
Simon Mainwaring has 127 quotes on this site.
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Technology is teaching us to be human again.
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises…
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Make the customer the hero of your brand's story.
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The future of profit is purpose.
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Social media is not an end in itself. It's just another tool to reach people.
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How well you tell your story determines how well your customers tell your story.
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The false separation between living and giving must end.
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders…
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Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a…
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you…
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The currency of universal values make brands innately sharable.
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What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically,…
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