““The things we once thought of as luxuries soon become necessities (although, by the same token, our sense of well-being would quickly adapt to losing half our income). What we care about is not our absolute wealth but our rung on the ladder. Ruut Veenhoven, a leading researcher of happiness, says, “When we have overtaken the Joneses, our reference drifts upward to the Smiths, and we feel unhappy again.””
