Consent Quote by Seth
“Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.”
About This Quote
Source Speech: Marketing Future Trends, Seth Godin, 2010
Future marketers will seek consumers’ permission before engaging them, shifting from interruption to invitation.
In simple terms: Ask for consent before selling.
Key Takeaway
Earn consent first.
Themes
marketing
consumer consent
ethical persuasion
Mood
thoughtful
forward‑looking
Type
strategic
ethical
When to use this quote
- email campaigns
- social media ads
- in‑app notifications
- brand partnerships
Key Concepts
Permission marketing
relationship building
Questions to Reflect On
- How can brands make consent appealing?
- What incentives encourage participation?
A Different Perspective
Consent may be hard to obtain at scale.
