Cash Quote by Sendhil Mullainathan

One cost, for the lonely: If you want to be interesting, the one thing you shouldn't do is really focus on the fact that…

— Sendhil Mullainathan

It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is…

— Sendhil Mullainathan

Eat better or work out more, and youll see the benefits weeks, months or years down the road. Sleep more, and youll see the…

— Sendhil Mullainathan

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…

— Sendhil Mullainathan

Organizations talk about spending their lives firefighting - dealing with the next problem without having the bandwidth to deal with what is down the…

— Sendhil Mullainathan

Things that price at $4.99 sell very differently than things that price at $5.

— Sendhil Mullainathan

People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even…

— Sendhil Mullainathan

You can get pictures into what people are sort of thinking about others. Just go onto Google and type 'Why are Indians' and then…

— Sendhil Mullainathan

If women's choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys' behavior…

— Sendhil Mullainathan

Policymakers think that if they get the abstractions right, that will drive behavior in the desired direction. But the world happens in real time.

— Sendhil Mullainathan

Faced with a time shortage, we squeeze tasks into the nooks and crannies of our calendar, leaving less and less time to switch between…

— Sendhil Mullainathan

Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their…

— Sendhil Mullainathan