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About Quote by Seanan McGuire

“When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.” quote by Seanan McGuire
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“When I was first writing 'Feed' - which was the first book I published as Mira - I talked about it very openly on my blog, on Twitter, that I was writing this book, and it wasn't until after it was sold that I said 'Mira Grant' wrote this book. And the reason there was really purely marketing-based.”

Seanan McGuire

About This Quote

Source Blog post by Seanan McGuire, 2015

The author concealed her pen name for marketing, revealing it only after sales began to protect the book’s reception.

In simple terms: She hid her identity to market the book better.

Key Takeaway

Consider strategic anonymity in promotion.

Themes

marketing author identity publishing branding

Mood

strategic reflective

Type

advice marketing.

When to use this quote

  • book launch
  • social media promotion
  • author branding
  • sales strategy

Key Concepts

pen name strategy consumer perception author branding

Questions to Reflect On

  • Is anonymity ethical in marketing?
  • How does author identity affect reader expectations?
A Different Perspective

May mislead readers about authenticity and trust.

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