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Air conditioner Quote by Sandra K. Ciccarelli

“The brain is only interested in changes in information. That's why people don't really hear the noise of the air conditioner unless it suddenly cuts off or the noise made in some classrooms unless it gets very quiet. Although they actually are hearing it, they aren't paying attention to it. This…” quote by Sandra K. Ciccarelli
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““The brain is only interested in changes in information. That's why people don't really hear the noise of the air conditioner unless it suddenly cuts off or the noise made in some classrooms unless it gets very quiet. Although they actually are hearing it, they aren't paying attention to it. This is called habituation, and it is the way the brain deals with unchanging information from the environment.””

Sandra K. Ciccarelli

About This Quote

Source Book: Cognitive Psychology, Sandra K. Ciccarelli, 2020

The brain filters out constant stimuli, focusing on changes, a process called habituation.

In simple terms: The brain ignores steady sounds, noticing only changes.

Key Takeaway

Pay attention to subtle shifts in your environment.

Themes

attention perception habituation neuroscience

Mood

alertious reflective

Type

educational psychological

When to use this quote

  • classroom learning
  • office work
  • urban living
  • medical monitoring

Key Concepts

sensory adaptation attention mechanisms neural efficiency

Questions to Reflect On

  • How might you design alerts to overcome habituation?
  • When have you missed a change because it seemed normal?
A Different Perspective

Habituation can cause missed warnings if change is too gradual.

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