Choice Quote by Safra A. Catz

“A choice architect has the responsibility for organizing the context in which people make decisions.”

— Richard H. Thaler

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

— Sheena Iyengar

The more choices we have, the greater the need for focus.

— Tom Butler-Bowdon

“a deep investigation of the decision journey often reveals the need for a plan that will make the customer’s experience coherent—and”

— Harvard Business School Press

“Choosing is the act of living with purpose.”

— Victoria Van Tiem

“The purpose of your life is the purpose you bring to it choice by choice and recognition by recognition.”

— Bryant McGill

“Luckily, scientists have uncovered a few secrets to help make the process of creating habits easier. In their bestselling book Nudge, the economist Richard…

— Susan David

When you allow people to choose for you, they will always choose what they think you need and not what you know you really…

— Terry Mark

“It is usually good to provide people with lots of options, but when the question is complicated, sensible choice architecture guides people in the…

— Richard H. Thaler

What we strive for is how we can provide the best performance and best design, whatever the customers want.

— Pranav Mistry

We must make the choices that enable us to fulfill the deepest capacities of our real selves.

— Thomas Merton