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Working Improving Quote by Ryan Holiday

“Working on improving your product until it screams “Share me with everyone you know”—that’s less fun than buying a back-page ad that everyone (who still reads newspapers) will see.” quote by Ryan Holiday
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““Working on improving your product until it screams “Share me with everyone you know”—that’s less fun than buying a back-page ad that everyone (who still reads newspapers) will see.””

Ryan Holiday

About This Quote

Source Interview: The Tim Ferriss Show, 2020

A product should be so compelling that people voluntarily promote it, which is more rewarding than paid ads.

In simple terms: Make products that people want to share.

Key Takeaway

Create shareable, compelling products.

Themes

marketing virality product design

Mood

enthusiastic confident

Type

motivational inspirational

When to use this quote

  • startup launch
  • branding
  • social media campaigns

Key Concepts

Psychology of sharing network effects

Questions to Reflect On

  • What makes a product shareable?
  • How can you foster organic promotion?
A Different Perspective

Paid ads may not build lasting loyalty.

3.8 out of 5 (10 ratings)

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