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Bottom line Quote by Ryan Holiday

“The reason subscription (and RSS) was abandoned was because in a subscription economy the users are in control. In the on-off model, the competition might be more vicious, but its on the terms of the publisher. Having followers instead of subscribers - where readers have to check back on sites…” quote by Ryan Holiday
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““The reason subscription (and RSS) was abandoned was because in a subscription economy the users are in control. In the on-off model, the competition might be more vicious, but its on the terms of the publisher. Having followers instead of subscribers - where readers have to check back on sites often are barraged with a stream of refreshing content laden with ads - is much better for their bottom line.””

Ryan Holiday

About This Quote

Source Interview: The Daily Stoic Podcast, 2020

In a subscription model, users control content, while publishers lose control; shifting to followers reduces ad overload and improves revenue.

In simple terms: User‑controlled content benefits both sides.

Key Takeaway

Prioritize user agency over forced subscriptions.

Themes

media economics control advertising

Mood

analytical critical

Type

business media

When to use this quote

  • content strategy
  • advertising
  • product design
  • media planning

Key Concepts

digital media subscription models user experience

Questions to Reflect On

  • What balance between user control and revenue works best?
  • How can creators maintain quality without ads?
A Different Perspective

Followers still need engagement; control can be lost without quality content.

4.5 out of 5 (10 ratings)

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