Bottom line Quote by Ryan Holiday
““The reason subscription (and RSS) was abandoned was because in a subscription economy the users are in control. In the on-off model, the competition might be more vicious, but its on the terms of the publisher. Having followers instead of subscribers - where readers have to check back on sites often are barraged with a stream of refreshing content laden with ads - is much better for their bottom line.””
About This Quote
Source Interview: The Daily Stoic Podcast, 2020
In a subscription model, users control content, while publishers lose control; shifting to followers reduces ad overload and improves revenue.
In simple terms: User‑controlled content benefits both sides.
Prioritize user agency over forced subscriptions.
Themes
Mood
Type
When to use this quote
- content strategy
- advertising
- product design
- media planning
Key Concepts
Questions to Reflect On
- What balance between user control and revenue works best?
- How can creators maintain quality without ads?
Followers still need engagement; control can be lost without quality content.