Ads Quote by Roy H. Williams
“Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?”
About This Quote
Source Book: The Wizard of Ads, 2001
Consumers filter advertising through skepticism, asking what is omitted.
In simple terms: Ads are judged by what they hide.
Key Takeaway
Craft transparent messages.
Themes
marketing
skepticism
communication
Mood
analytical
inquisitive
Type
strategic
educational
When to use this quote
- product launches
- media campaigns
- consumer research
Key Concepts
advertising psychology
information asymmetry
Questions to Reflect On
- What hidden motives might you reveal?
- How can you build trust through openness?
A Different Perspective
Assumes all audiences are equally critical.
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
