"No, I don't think a 68-year-old copywriter .……" — Rosser Reeves

"No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?"

— Rosser Reeves

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8 Quotes by Rosser Reeves

Rosser Reeves has 8 quotes on this site. A few more worth reading:

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More Ad Quotes

This quote is filed under Ad Quotes, one of 384 quotes in that category. Here are a few more:

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I regard a great ad as the most beautiful thing in the world. — Leo Burnett
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. — William Bernbach

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