Rosser Reeves Quotes

9 quotes in 174 categories

• You must make the product interesting, not just make the ad different.
• Unless a product becomes outmoded, a great campaign will not wear itself out.
• They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate…
• Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you…
• What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?
• I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
• Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends…
• No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he…

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