Benefits Quote by Rosabeth Moss Kanter
“The best way for business to move out of the Hall of Shame is to demonstrate a commitment to social causes. This also makes business sense. A focus on solving social problems has motivational benefits in lean economic times.”
About This Quote
Source Speech: Business Leadership Conference, 2015
Companies can escape negative reputations by aligning with social causes, which also benefits them economically, especially in downturns.
In simple terms: Social commitment improves reputation and profit.
Key Takeaway
Adopt social responsibility now.
Themes
reputation
social impact
business strategy
Mood
inspirational
pragmatic
Type
leadership
strategy
When to use this quote
- marketing campaigns
- product development
- employee engagement
- crisis management
Key Concepts
CSR
brand equity
motivation
Questions to Reflect On
- How can a company ensure authentic social impact?
- What metrics show social initiatives boost profit?
A Different Perspective
May be seen as opportunistic if not genuine.
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