Advice Quote by Ronald Kessler
“Rather than use the term 'profiling,' the profilers prefer to say they engage in criminal investigative analysis. That is because, besides developing profiles, the analysts offer a range of other advice, including personality assessments and interview techniques tailored to a particular offender.”
About This Quote
Source Book: The FBI: A Comprehensive Reference Guide, 2000
Criminal investigators rebrand profiling as broader analytical work to avoid stigma and emphasize diverse expertise.
In simple terms: Analysts call their work investigative analysis instead of profiling.
Key Takeaway
Use broader language to highlight full skill set.
Themes
law enforcement
communication
ethics
Mood
professional
analytical
Type
explanatory
informative
When to use this quote
- investigations
- interview preparation
- court testimony
Key Concepts
profiling
risk assessment
behavioral science
Questions to Reflect On
- How does terminology affect public perception of investigators?
- What benefits arise from emphasizing a wider skill set?
A Different Perspective
Labeling as profiling can still carry bias despite rebranding.
