Advertisers Quote by Ronald J. Sider
“Advertisers regularly con us into believing that we genuinely need one luxury after another. We are convinced that we must keep up with or even go one better than our neighbors. So we buy another dress, sports jacket or sports car and thereby force up the standard of living. The ever more affluent standard of living is the god of twentieth century North America and the adman is its prophet.”
About This Quote
Source Book: Ethics of Consumerism, 2015
Critiques consumer culture that drives perpetual luxury acquisition and status competition.
In simple terms: Advertising fuels endless desire for higher status goods.
Resist material pressure, seek contentment.
Themes
Mood
Type
When to use this quote
- personal budgeting
- mindful purchasing
- social media usage
Key Concepts
Questions to Reflect On
- How does advertising shape your desires?
- What alternatives to status symbols can you pursue?
May underestimate personal agency in consumption choices.