Behavior Quote by Ronald Coase
“You get more irrationality within the family and in consumer behavior than you get, say, in the behavior of firms in their purchases.”
About This Quote
Source Book: The Nature of the Firm, 1937, by Ronald Coase
The author observes that irrational behavior is more common in families and consumer choices than in corporate purchasing decisions, highlighting the unpredictability of personal economics.
In simple terms: Families and consumers act more irrationally than firms.
Key Takeaway
Expect less rationality in personal decisions.
Themes
irrationality
behavior
economics
Mood
analytical
observational
Type
economic
psychological
When to use this quote
- marketing strategy
- personal finance
- organizational decision‑making
Key Concepts
behavioral economics
family dynamics
Questions to Reflect On
- Why are families more prone to irrationality?
- How can firms learn from consumer irrationality?
A Different Perspective
Corporate decisions can also be irrational, though less visible.
![“I can't remember one [example of regulation] that's good. Regulation of transport, regulation of agriculture - agriculture is a, zoning is z. You know, you go from a to z, they are all bad. There were so many studies, and the result was quite universal: The effects were bad.” quote by Ronald Coase](https://sms4smile.com/quotes/img-quotes/02e/ronald-coase-17623_agriculture_i-can-t-remember-one-example-of-regulati_654706.jpg)
![“I can't remember [of a good regulation]. Regulation of transport, regulation of agriculture — agriculture is a, zoning is z. You know, you go from a to z, they are all bad. There were so many studies, and the result was quite universal: The effects were bad” quote by Ronald Coase](https://sms4smile.com/quotes/img-quotes/03a/ronald-coase-17623_agriculture_i-can-t-remember-of-a-good-regulation-re_974279.jpg)
