"Buffett's methodology was straightforward, and in that sense……" — Roger Lowenstein

Buffett's methodology was straightforward, and in that sense 'simple.' It was not… - Roger Lowenstein
"Buffett's methodology was straightforward, and in that sense 'simple.' It was not simple in the sense of being easy to execute. Valuing companies such as Coca-Cola took a wisdom forged by years of experience; even then, there was a highly subjective element. A Berkshire stockholder once complained that there were no more franchises like Coca-Cola left. Munger tartly rebuked him. 'Why should it be easy to do something that, if done well two or three times, will make your family rich for life?"

Roger Lowenstein

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