Failure Quote by Roger Ebert
““The sad thing is that when movies like this fail, executives think that proves there's no audience for unusual, original pictures - because they think they've made one.””
About This Quote
Source Film Critique: Review of a commercial failure, 1990s
Executives assume a single flop proves no market for original movies, discouraging risk-taking.
In simple terms: Executives think one failure means no audience for originality.
Challenge assumptions with data and diverse releases.
Themes
Mood
Type
When to use this quote
- studio decision making
- independent filmmaking
- distribution strategy
Key Concepts
Questions to Reflect On
- How can studios test audience interest without large budgets?
- What metrics prove demand for unconventional films?
One failure rarely reflects overall demand; audience tastes vary.