Candidates Quote by Roger Ailes
“If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.”
About This Quote
Source Speech: Media Strategy, 1998
To attract unpaid media, you must be quotable, yet few people naturally are.
In simple terms: Quotable people get free media coverage.
Key Takeaway
Craft memorable, quotable statements.
Themes
media
public relations
strategy
Mood
strategic
pragmatic
Type
instructional
analytical
When to use this quote
- press releases
- social media posts
- public speaking
- campaign planning
Key Concepts
quotability
branding
messaging
Questions to Reflect On
- How can you develop a quotable voice authentically?
- What makes a statement resonate with media?
A Different Perspective
Quotability can be forced and seem inauthentic.
![“Go back and read Sinclair Lewis - It Can't Happen Here or Babbitt. For a guy or girl who's going to do an hour of political comedy, it might be a little rough, sure. But I think if you're spending 10 minutes or less, and you're talking about - not necessarily [Donald Trump] but his supporters and…” quote by David Cross](https://sms4smile.com/quotes/img-quotes/55e/david-cross-3386_all-kinds_go-back-and-read-sinclair-lewis-it-can-t_989673.jpg)
![“They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.” quote by Roger Ailes](https://sms4smile.com/quotes/img-quotes/2d6/roger-ailes-2123_air_they-npr-are-of-course-nazis-they-have-a_166351.jpg)
