Accomplish Quote by Roger Ailes
“Candidates rarely win battles with the media, and unless you really know what you're doing you should not tangle with them. The exception is when you know this is a search-and- destroy mission on the part of the media and your case is very strong, you are very articulate, you know what you're trying to accomplish - and you have no alternatives.”
About This Quote
Source Speech: Republican National Committee Meeting, 1998
Media battles are often unwinnable unless you have a clear, strong case and articulate strategy; otherwise avoid confrontation.
In simple terms: Avoid media fights without strong evidence.
Choose battles wisely.
Themes
Mood
Type
When to use this quote
- political campaigns
- press conferences
- crisis management
Key Concepts
Questions to Reflect On
- When should you confront the press?
- What alternatives exist to direct conflict?
Media attacks can backfire if not carefully managed.