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“Everyone's talking about how no one is buying records any more, but to me it's quite logical. In the 1990s, music was so hardcore-marketed to a certain group of people that I think a lot of kids felt taken advantage of.” quote by Robyn
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“Everyone's talking about how no one is buying records any more, but to me it's quite logical. In the 1990s, music was so hardcore-marketed to a certain group of people that I think a lot of kids felt taken advantage of.”

Robyn

About This Quote

Source Interview: Pop Music Talk, Robyn, 2010

Over‑targeted marketing can alienate listeners, making music feel exploitative rather than authentic.

In simple terms: Hard marketing can push fans away.

Key Takeaway

Create authentic connections with audiences.

Themes

authenticity marketing consumer trust music industry culture

Mood

reflective critical hopeful

Type

analytical inspirational

When to use this quote

  • album releases
  • concert promotion
  • social media campaigns

Key Concepts

brand loyalty consumer perception artist integrity

Questions to Reflect On

  • How can artists maintain authenticity while promoting?
  • What marketing approaches respect listener intelligence?
A Different Perspective

Fans may still be skeptical of any commercial effort.

4.1 out of 5 (4 ratings)

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