Basic research Quote by Robert X. Cringely
“The companies that can afford to do basic research (and can't afford not to) are ones that dominate their markets. ... It's cheap insurance, since failing to do basic research guarantees that the next major advance will be oened by someone else.”
About This Quote
Dominating firms must invest in basic research because it secures long‑term advantage and prevents competitors from seizing breakthroughs.
In simple terms: Big players need research to stay ahead.
Key Takeaway
Invest in research to protect market leadership.
Themes
innovation
competition
risk management
Mood
strategic
pragmatic
Type
business
strategic
When to use this quote
- product development
- R&D budgeting
- technology scouting
- industry leadership
Key Concepts
strategic investment
knowledge creation
market dominance
Questions to Reflect On
- How can firms balance short‑term profit with long‑term research?
- What mechanisms ensure research translates to market advantage?
A Different Perspective
Research is costly and may not yield immediate returns, risking short‑term profit pressure.
