Actually doing something Quote by Robert X. Cringely
“Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.”
About This Quote
Source Interview: The Microsoft Antitrust Trial, 1998
Apple's ambition exceeds Microsoft's scope; Google is the real competitive threat.
In simple terms: Apple aims higher than Microsoft; Google is the next rival.
Key Takeaway
Recognize and act on emerging competition.
Themes
competition
innovation
strategy
Mood
cautious
strategic
Type
business
technology
When to use this quote
- product development
- investment decisions
- marketing strategy
- risk assessment
Key Concepts
disruption
market dynamics
technology leadership
Questions to Reflect On
- How can Apple maintain its edge?
- What steps can Google take to become a true rival?
A Different Perspective
Apple's growth may be limited by market saturation.
