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Action Quote by Robert Watson-Watt

“The three most effective incentives to human action may be ... classified as creed, greed and dread. ... In examining the scientist it is perhaps worth while to examine how far he is moved by these three incentives. I think that, rather peculiarly and rather exceptionally, he is very little moved…” quote by Robert Watson-Watt
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“The three most effective incentives to human action may be ... classified as creed, greed and dread. ... In examining the scientist it is perhaps worth while to examine how far he is moved by these three incentives. I think that, rather peculiarly and rather exceptionally, he is very little moved by dread. ... He is in fact essentially a person who has been taught he must be fearless in his dealing with facts.”

Robert Watson-Watt

About This Quote

Source Speech: Lecture on Human Motivation, 1940s

Human behavior is driven primarily by three motivations: belief, desire for gain, and fear, but scientists tend to be less influenced by fear.

In simple terms: People act from creed, greed, and dread; scientists ignore dread.

Key Takeaway

Recognize which incentive drives you and act accordingly.

Themes

motivation human nature science psychology

Mood

analytical thoughtful

Type

philosophical motivational

When to use this quote

  • academic research
  • policy making
  • leadership decisions
  • personal goal setting

Key Concepts

creed greed dread fearlessness

Questions to Reflect On

  • What incentive most influences your decisions?
  • How can fear be constructively managed?
A Different Perspective

Scientists may overestimate fearlessness, overlooking legitimate concerns.

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