Decision making Quote by Robert M. Sapolsky
““Damasio has produced an influential theory about emotion-laden decision making, rooted in the philosophies of Hume and William James; this will soon be discussed.61 Briefly, the frontal cortex runs “as if” experiments of gut feelings—“How would I feel if this outcome occurred?”—and makes choices with the answer in mind. Damaging the vmPFC, thus removing limbic input to the PFC, eliminates gut feelings, making decisions harder.””
About This Quote
Source Lecture: Neuroscience of Decision Making, 2018
The frontal cortex simulates emotional outcomes to guide choices; damage to vmPFC removes this gut feeling, making decisions harder.
In simple terms: Emotions help us decide; losing them makes choices difficult.
Consider emotional input when deciding.
Themes
Mood
Type
When to use this quote
- business strategy
- personal life choices
- clinical diagnosis
Key Concepts
Questions to Reflect On
- How do you balance gut feeling and logic?
- Can decisions be made without emotion?
The theory may not account for rational deliberation alone.