Emotional response Quote by Robert Greene
““The fetish is an object that commands an emotional response and that makes us breathe life into it. Because it is an object we can imagine whatever we want to about it.””
About This Quote
Objects can become fetishes when we project emotions onto them, giving them undue power.
In simple terms: Objects gain power through emotional projection.
Key Takeaway
Recognize and limit emotional attachment.
Themes
psychology
attachment
perception
Mood
analytical
critical
Type
philosophical
observational
When to use this quote
- consumer behavior
- relationships
- design
- marketing
Key Concepts
projection
object fetishism
Questions to Reflect On
- Why do you attribute power to this object?
- What would change if you saw it neutrally?
A Different Perspective
Emotional projection can distort reality.
![“There were really funny characteristics about this guy [Richard Nixon], chief of which would be that he seemed to devote about 85 percent of his waking energy to suppressing any sign of his emotional response to anything that was going on around him, and the other 15 percent blurting out those…” quote by Harry Shearer](https://sms4smile.com/quotes/img-quotes/7f4/harry-shearer-7595_characteristics_there-were-really-funny-characteristics_50569.jpg)
