Atheism Quote by Harold Lasswell
“The essential mark of the agitator is the high value he places on the emotional response of the public. Whether he attacks or defends social institutions is a secondary matter.”
About This Quote
An agitator's power lies in evoking public emotion; the specific cause—whether attacking or defending institutions—is secondary.
In simple terms: Emotions drive influence more than ideology.
Leverage emotional appeal.
Themes
Mood
Type
When to use this quote
- campaigns
- social movements
- media strategy
Key Concepts
Practical Applications
- ignore emotional impact
Questions to Reflect On
- How do you respond to emotional appeals?
- When does emotion outweigh facts?
Emotional manipulation can dominate discourse.