American Quote by Ro Khanna

Good design makes a product understandable.

— Dieter Rams

We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that…

— Frans van Houten

Products have to be designed in a way that they are comprehensible.

— Dieter Rams

American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

— Raymond Loewy

We're very genuinely designing the best products that we can for people.

— Jonathan Ive

Very often design is the most immediate way of defining what products become in people's minds.

— Jonathan Ive

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not…

— Dieter Rams

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

— Donald A. Norman

Everything is customised, from my watches to my phone. I like my things to be different.

— Grigor Dimitrov

Custom is the great guide to human life.

— David Hume

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

— Tom Peters

“Why Many Users Want Custom Products (Chapter 3) Why do so many users develop or modify products for their own use?”

— Eric von Hippel