Amazement Quote by Richard Mille
“I want people who see my watches to go, 'Wow!' And the more they look at them, the more they go into it, the more I want them to say, 'Wow!' I work on a razor blade between gimmickry and amazement.”
About This Quote
Source Press Release: Richard Mille New Collection Launch, 2023
He aims for watches that wow observers, balancing novelty with genuine amazement, avoiding gimmickry.
In simple terms: He wants watches that wow without being gimmicks.
Key Takeaway
Create products that astonish authentically.
Themes
design
luxury
authenticity
Mood
ambitious
proud
Type
marketing
design
When to use this quote
- product launches
- high‑end retail
- marketing campaigns
Key Concepts
innovation
brand perception
Questions to Reflect On
- What defines genuine amazement in design?
- How do you measure the line between gimmick and wonder?
A Different Perspective
Luxury market can be skeptical of hype.
![“There is no other article for individual use so universally known or widely distributed. In my travels I have found [the safety razor] in the most northern town in Norway and in the heart of the Sahara Desert.” quote by King C. Gillette](https://sms4smile.com/quotes/img-quotes/ce6/king-c-gillette-76458_articles_there-is-no-other-article-for-individual_255615.jpg)
