Agency Quote by Richard Curtis
“We are taking a business-as-usual position at my agency, though business before 9/11 wasn't that hot either!”
About This Quote
Source Interview: Agency Perspective, 2002
The speaker notes that business as usual persisted despite 9/11, implying that the industry was already struggling.
In simple terms: Business continued unchanged despite crisis.
Recognize underlying industry issues.
Themes
Mood
Type
When to use this quote
- corporate strategy
- risk management
- economic analysis
- policy planning
Key Concepts
Questions to Reflect On
- What lessons can businesses learn from crises?
- How can agencies adapt to sudden change?
It may overlook post‑crisis opportunities.