Define Quote by Rem Koolhaas
“We felt it was very important for an entity like CCTV to make its presence felt... To generate a space and to define a space, that is the main thing.”
About This Quote
Source Speech: Interview on urban media, 2005
Koolhaas argues that media institutions must actively shape public space rather than merely exist within it.
In simple terms: Media should create and define space.
Key Takeaway
Use media to shape environments.
Themes
media
urbanism
presence
Mood
thoughtful
analytical
Type
observational
strategic
When to use this quote
- city planning
- broadcast strategy
- cultural branding
Key Concepts
public space
institutional influence
Questions to Reflect On
- How can media define space without overstepping?
- What responsibilities do broadcasters have?
A Different Perspective
Media alone cannot change physical infrastructure.
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