Body Quote by Rei Kawakubo
“There's always a pattern in order to make a thing, but the starting point must be something I've never seen before. It's not two-dimensional, but it's like a sample. I work with patterns like a sculptor. I try to get [the team] not to work on a body, [but] to work on a free space, on a table. The work is basically on flat surfaces.”
About This Quote
Source Interview: Business of Fashion, 2015
Creating innovative designs requires abandoning familiar references and treating the workspace as an open field for exploration.
In simple terms: New ideas need fresh, unseen starting points.
Embrace unknown perspectives.
Themes
Mood
Type
When to use this quote
- product development
- team brainstorming
- conceptual design
- creative workshops
Key Concepts
Questions to Reflect On
- How can teams balance freedom with purpose?
- What methods help discover truly novel starting points?
Risk of losing coherence without clear direction.