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Day Quote by Raphael Bob-Waksberg

“When we started on 'BoJack,' it was understood that the Netflix model was to give shows time to find an audience, and to build that audience, and I remember being told, 'We expect the biggest day 'BoJack' Season 1 is going to have is when we launch 'BoJack' Season 2.'” quote by Raphael Bob-Waksberg
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“When we started on 'BoJack,' it was understood that the Netflix model was to give shows time to find an audience, and to build that audience, and I remember being told, 'We expect the biggest day 'BoJack' Season 1 is going to have is when we launch 'BoJack' Season 2.'”

Raphael Bob-Waksberg

About This Quote

Source Interview: Netflix Series Development, 2014

The strategy was to let a show grow its audience over time, expecting the biggest viewership boost when the next season launches.

In simple terms: Shows need time to build fans; success often comes with later seasons.

Key Takeaway

Give shows patience and promote new seasons.

Themes

patience audience growth media strategy

Mood

optimistic strategic

Type

industry media

When to use this quote

  • TV series launch
  • marketing campaigns
  • fan community building

Key Concepts

Netflix model long‑term planning

Questions to Reflect On

  • How can creators sustain momentum between seasons?
  • What metrics best predict a show's growth?
A Different Perspective

Success may still be limited if early seasons fail to engage viewers.

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