Day Quote by Raphael Bob-Waksberg
“When we started on 'BoJack,' it was understood that the Netflix model was to give shows time to find an audience, and to build that audience, and I remember being told, 'We expect the biggest day 'BoJack' Season 1 is going to have is when we launch 'BoJack' Season 2.'”
About This Quote
Source Interview: Netflix Series Development, 2014
The strategy was to let a show grow its audience over time, expecting the biggest viewership boost when the next season launches.
In simple terms: Shows need time to build fans; success often comes with later seasons.
Give shows patience and promote new seasons.
Themes
Mood
Type
When to use this quote
- TV series launch
- marketing campaigns
- fan community building
Key Concepts
Questions to Reflect On
- How can creators sustain momentum between seasons?
- What metrics best predict a show's growth?
Success may still be limited if early seasons fail to engage viewers.