Collections Quote by Raf Simons
“I don't find it difficult anymore, because these days, Raf is only men and Dior is only women. I found it much more complicated when I was doing Jil Sander for men and women. It wasn't that it was the same, but I'm specific about where I want to go, and when you suddenly have to do two men's collections in the same moment, that was more difficult.”
About This Quote
Source Interview: Business of Fashion Podcast, 2023
Designing for both genders simultaneously creates tension, requiring clear vision and strategic focus to avoid dilution of brand identity.
In simple terms: Balancing men and women collections is hard without a clear direction.
Key Takeaway
Clarify brand direction before expanding.
Themes
fashion design
brand strategy
gender
Mood
reflective
determined
Type
advice
industry insight
When to use this quote
- launching new collections
- rebranding
- seasonal planning
- team coordination
Key Concepts
identity
strategic focus
creative tension
Questions to Reflect On
- How do you maintain a cohesive brand voice across gender lines?
- What processes help prioritize design decisions?
A Different Perspective
Complexity rises when multiple collections share timelines, risking resource strain.
