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Price tag Quote by Priceonomics

“But there’s a cheaper way to enjoy the con, and that is to take advantage of all the other factors that “trick” us into enjoying wine more. Like Troy Carter, you can ride to Napa and walk the vineyards before you buy a bottle. If you don’t live near wine country, you can talk to the manager of a…” quote by Priceonomics
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““But there’s a cheaper way to enjoy the con, and that is to take advantage of all the other factors that “trick” us into enjoying wine more. Like Troy Carter, you can ride to Napa and walk the vineyards before you buy a bottle. If you don’t live near wine country, you can talk to the manager of a wine store about the wines she loves. A nice pair of wine glasses, candles, and a picnic in a beautiful park all lend wine a refined air. All these strategies take advantage of the psychological biases that lead us to enjoy the same wine more than we would in other circumstances. And they do so without the rarefied price tag.””

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