Brands Quote by Pietra Rivoli
“But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.”
About This Quote
Source Article: Global Brands and Competition, 2018
Companies hide problems while claiming to address global competition, protecting their brands.
In simple terms: Brands conceal issues while claiming to fix them.
Key Takeaway
Critically assess corporate claims.
Themes
business
ethics
competition
Mood
skeptical
inquisitive
Type
analytical
business
When to use this quote
- marketing analysis
- consumer awareness
- corporate strategy
Key Concepts
brand protection
global markets
transparency
Questions to Reflect On
- What motives drive brand protection?
- How can consumers discern truth?
A Different Perspective
Companies may genuinely improve despite self‑interest.
![“The movement really has evolved because their initial demands [such as factory codes of conduct and disclosure of supplier names and addresses] have virtually all been met. This recent idea of factory certification is building on what they got some time ago.” quote by Pietra Rivoli](https://sms4smile.com/quotes/img-quotes/594/pietra-rivoli-49028_addresses_the-movement-really-has-evolved-because_1088976.jpg)
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
![“What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.” quote by Michael Eric Dyson](https://sms4smile.com/quotes/img-quotes/01d/michael-eric-dyson-1424_animus_what-are-you-for-it-may-be-to-a-degree-c_14940.jpg)
