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Back Quote by Pia Wurtzbach

“I've been stocking up on dry shampoo. We don't have dry shampoo in the Philippines yet. I notice that here in the U.S., there are a lot of volumizing products, like salt spray. In the Philippines, the humidity can make your hair a bit flat, so I'm wondering, how come we don't have this back home?” quote by Pia Wurtzbach
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“I've been stocking up on dry shampoo. We don't have dry shampoo in the Philippines yet. I notice that here in the U.S., there are a lot of volumizing products, like salt spray. In the Philippines, the humidity can make your hair a bit flat, so I'm wondering, how come we don't have this back home?”

Pia Wurtzbach

About This Quote

Source Interview: Beauty Talk Podcast, 2023

The speaker observes a market gap in the Philippines for volumizing hair products that are common in the U.S., highlighting cultural and climatic differences affecting product availability.

In simple terms: People in the Philippines lack certain hair styling products found elsewhere.

Key Takeaway

Consider local demand and climate when developing products.

Themes

beauty market gaps culture climate product development

Mood

curious analytical

Type

observational inquisitive

When to use this quote

  • beauty salons
  • retail product design
  • marketing research
  • product launch
  • consumer surveys

Key Concepts

consumer behavior globalization product adaptation

Questions to Reflect On

  • How could local brands innovate for humid climates?
  • What barriers prevent import of these products?
A Different Perspective

Local manufacturers may lack resources or awareness to produce such items.

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