Back Quote by Pia Wurtzbach
“I've been stocking up on dry shampoo. We don't have dry shampoo in the Philippines yet. I notice that here in the U.S., there are a lot of volumizing products, like salt spray. In the Philippines, the humidity can make your hair a bit flat, so I'm wondering, how come we don't have this back home?”
About This Quote
Source Interview: Beauty Talk Podcast, 2023
The speaker observes a market gap in the Philippines for volumizing hair products that are common in the U.S., highlighting cultural and climatic differences affecting product availability.
In simple terms: People in the Philippines lack certain hair styling products found elsewhere.
Consider local demand and climate when developing products.
Themes
Mood
Type
When to use this quote
- beauty salons
- retail product design
- marketing research
- product launch
- consumer surveys
Key Concepts
Questions to Reflect On
- How could local brands innovate for humid climates?
- What barriers prevent import of these products?
Local manufacturers may lack resources or awareness to produce such items.