Goals Quote by Peter Coughter
““should be on the screen until it suits your purposes.””
About This Quote
Source Speech: Marketing Talk, Peter Coughter, 2015
Design should remain visible until it fulfills its intended function.
In simple terms: Keep design visible until it works.
Iterate until purpose is met.
Themes
Mood
Type
When to use this quote
- product development
- UI design
- advertising campaigns
Key Concepts
Questions to Reflect On
- When does a design stop adding value?
- How to balance polish vs. functionality?
Design may become over‑refined, delaying launch.