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Accidents Quote by Peggy Noonan

“Great speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are…” quote by Peggy Noonan
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“Great speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are yielded up inevitably, as part of the natural expression of the text. They are part of the tapestry, they aren't a little flower somebody sewed on.”

Peggy Noonan

About This Quote

Source Speech: Remarks at the National Press Club, 2017

Focusing only on catchy phrases leads to neglect of the deeper message, reducing speech quality.

In simple terms: Soundbites alone weaken overall speech.

Key Takeaway

Prioritize full content over flashy lines.

Themes

communication authenticity depth

Mood

reflective critical

Type

analytical advisory

When to use this quote

  • political speeches
  • corporate presentations
  • media interviews
  • public addresses

Key Concepts

rhetoric attention accidental insight

Questions to Reflect On

  • How can you balance memorable lines with substantive content?
  • What risks arise when soundbites dominate?
A Different Perspective

Overemphasis on brevity can oversimplify complex ideas.

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