Design Quote by Paula Scher
“Design always has a purpose.”
About This Quote
Source Book: Graphic Design Theory, 1995
Design should serve a clear intent, guiding aesthetics toward functional outcomes.
In simple terms: Design needs a clear purpose.
Key Takeaway
Align visual choices with intended goals.
Themes
functionality
intent
communication
Mood
thoughtful
analytical
Type
professional
educational
When to use this quote
- branding
- advertising
- user experience
- environmental graphics
Key Concepts
design thinking
visual hierarchy
Questions to Reflect On
- What purpose does your design serve?
- How do you measure its success?
A Different Perspective
Purpose can be ambiguous in collaborative projects.
