Apologize Quote by Oscar Munoz
“I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that we take full responsibility, and we will work to make it right. It's never too late to do the right thing.”
About This Quote
Source Statement: Public apology by Oscar Munoz, CEO of United Airlines, 2017
Acknowledging mistakes and taking responsibility restores trust and demonstrates ethical leadership.
In simple terms: Own mistakes, restore trust.
Key Takeaway
Take responsibility promptly.
Themes
leadership
ethics
accountability
Mood
sincere
determined
Type
apology
leadership
When to use this quote
- customer service
- public relations
- organizational culture
Key Concepts
business
crisis management
Questions to Reflect On
- What concrete steps can rebuild trust?
- How does timely responsibility influence stakeholder confidence?
A Different Perspective
Apologies may be seen as insufficient without action.
