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Arms Quote by Noreena Hertz

“Back in the 1970s, Kodak tried to give $25m to a black civil rights organisation in Rochester, New York. The company's shareholders rose up in arms: making this politically charged offering wasn't the reason they had entrusted Kodak with their money. The donation was withdrawn.” quote by Noreena Hertz
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“Back in the 1970s, Kodak tried to give $25m to a black civil rights organisation in Rochester, New York. The company's shareholders rose up in arms: making this politically charged offering wasn't the reason they had entrusted Kodak with their money. The donation was withdrawn.”

Noreena Hertz

About This Quote

Source Book: The Business of Humanity by Noreena Hertz, 2020

Corporate philanthropy can clash with shareholder expectations, especially on politically sensitive issues.

In simple terms: Donations may provoke backlash if perceived as risky.

Key Takeaway

Align charitable actions with stakeholder values.

Themes

corporate responsibility shareholder activism politics

Mood

cautious critical

Type

analytical strategic

When to use this quote

  • budget planning
  • public relations
  • nonprofit funding
  • shareholder meetings

Key Concepts

risk management reputation social impact

Questions to Reflect On

  • How can companies balance social goals with investor expectations?
  • What processes ensure transparent decision‑making?
A Different Perspective

Shareholders may prioritize profit over ethical considerations.

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