Able Quote by Nick Nurse
“Your big has to be able to make 'em pay from the perimeter.”
About This Quote
Source Interview: Press conference, Toronto Raptors, 2023
A strategy must generate revenue from all angles, especially the edges of the market.
In simple terms: Earn money from every possible source.
Focus on peripheral opportunities.
Themes
Mood
Type
When to use this quote
- sports marketing
- ticket sales
- merchandising
- sponsorship deals
Key Concepts
Questions to Reflect On
- How can you balance core excellence with peripheral revenue?
- What risks arise from over‑emphasizing edge markets?
May ignore core product quality while chasing side income.