““Great leaders are great storytellers. These leaders know that they must tell powerful stories to engage and enlist their followers. They know that storytelling is the only effective way to create the kind of transmittal of ideas and values that allows a leader’s message to be heard and carried out over time and with many people. They know that the best storytelling taps into deep patterns in the human brain so that the stories fulfill the needs and expectations of the listeners and also create the right sets of messages for the leader’s agenda.””
