““I hope Popular will promote a reconsideration of our culture’s current relationship with popularity. Society has become fixated on status and all of its trappings—fame, power, wealth, and celebrity—even though research suggests that this is exactly what we should be avoiding if we want to foster a culture of kindness and contentment. This is concerning for all of us, but perhaps especially for today’s youth who are being raised in a society that values status in new and potentially dangerous ways.””