Culture Quote by Mikel Arteta
“If you don't have the right culture, in the difficult moments, the tree is going to shake, so my job is to convince everybody that this is how we are going to live, and if you are going to be part of this organisation it has to be in these terms and in this way.”
About This Quote
Source Speech: Press conference, 2022
Leaders must shape organizational culture, especially during crises, by clearly defining expectations and values.
In simple terms: Culture must be defined and shared during tough times.
Key Takeaway
Define and live the culture you want.
Themes
leadership
culture
crisis
communication
Mood
determined
pragmatic
Type
motivational
strategic
When to use this quote
- team meetings
- crisis response
- onboarding
- performance reviews
Key Concepts
values
behavioral norms
change management
Questions to Reflect On
- How will you model the desired culture?
- What steps ensure everyone embraces it?
A Different Perspective
Cultural change can be resisted if not inclusive.
