Convince Quote by Mikel Arteta
“Then you have to convince the players and get them on board with what you are doing, and after that you can start to build. But the identity is the foundation for everything.”
About This Quote
Source Press conference: Building team identity, Mikel Arteta, 2022
Team identity is the foundation; convince players first, then build.
In simple terms: Identity precedes building.
Key Takeaway
Secure buy‑in before execution.
Themes
leadership
team building
identity
Mood
strategic
motivational
Type
leadership
practical
When to use this quote
- sports management
- project launch
- organizational change
Key Concepts
foundational trust
collective purpose
Questions to Reflect On
- How do you foster shared identity?
- What risks arise from ignoring identity?
A Different Perspective
Without identity, projects falter.
