Audience Quote by Michel Hazanavicius
“There are two kinds of audiences. There's the ones who were in the theaters, and the ones who are outside and we want them to come inside the theater. And, it's not the same.”
About This Quote
Source Interview: Film promotion, 2016
Audiences differ between those physically attending a theater and those watching elsewhere; each group requires distinct engagement strategies.
In simple terms: Different audiences need different approaches.
Key Takeaway
Tailor outreach to each audience type.
Themes
audience engagement
theater vs. home viewing
marketing
Mood
analytical
strategic
Type
marketing
philosophical
When to use this quote
- film distribution
- live streaming
- event planning
- advertising
Key Concepts
media consumption
experience design
audience segmentation
Questions to Reflect On
- How can we bridge the gap between theater and home audiences?
- What incentives draw remote viewers into theaters?
A Different Perspective
Online viewers may lack the immersive experience of theatergoers.
