Great future Quote by Michael Wolff
““The point was, there didn’t need to be an answer because he wasn’t going to be president. Trump’s longtime friend Roger Ailes liked to say that if you wanted a career in television, first run for president. Now Trump, encouraged by Ailes, was floating rumors about a Trump network. It was a great future. He would come out of this campaign, Trump assured Ailes, with a far more powerful brand and untold opportunities. “This is bigger than I ever dreamed of,” he told Ailes in a conversation a week before the election. “I don’t think about losing because it isn’t losing. We’ve totally won.” What’s more, he was already laying down his public response to losing the election: It was stolen!””
About This Quote
Source Book: Fire and Fury by Michael Wolff, 2018
Trump’s inner circle framed a potential loss as a strategic win, using rhetoric of inevitability and brand building to rally support
In simple terms: He pretended a loss was actually a victory to maintain momentum
Key Takeaway
Reframe setbacks as opportunities for growth
Themes
politics
leadership
branding
narrative control
Mood
defiant
strategic
Type
political
controversial
When to use this quote
- campaign management
- public relations crisis handling
- brand building
- political communication
Key Concepts
psychology of denial
media strategy
Questions to Reflect On
- How does reframing failure affect public perception?
- What are the risks of claiming a stolen election?
A Different Perspective
Denial can erode credibility and trust
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